On mobile Apple removed IDFA (can be reset), UUID and mac address tracking. They are pushing hard to remove a way to tell if your mobile ads convert. On web ap

On mobile Apple removed IDFA (can be reset), UUID and mac address tracking. They are pushing hard to remove a way to tell if your mobile ads convert. On web apps, yes, removing third party tracking is also helps to remove any kind of accountability within your ad spends. This basically promotes dumb ad spends: you spend money without knowing if you get anyone to convert. This doesn't hurt google,facebook, et al, it actually helps them. Dumb money advertising is their bread and butter. (Pay per click / impression)