> Be aware of this - we all know advertising is abused, and has tired users - but it's tricky to find a vendor of hardware being the gate keeper of such stance.

> Be aware of this - we all know advertising is abused, and has tired users - but it's tricky to find a vendor of hardware being the gate keeper of such stance. Advertising is abused. End of story. People are starting to realize they can let it affect their life, or prefer products that respect it. Someone is gonna have access at some point to that information, there is no way around it. You seem to be on the side of letting anybody get access to it. Others do not want that and think they can trust Apple to guard it. It's their choice, it is not the advertiser's. The worst that can happen is Apple fails to honor its promise, and then well be back where we started. I don't know why, maybe you are part of the ad industry, maybe you just like to have no privacy, but your emotional appeal to a dark Apple-owned future full of zombies is cartoonish at best.