>We should keep in sight what's the goal of targeted advertising - is to deliver relevant a message to the right users. No, the goal is to make more money. Rel

>We should keep in sight what's the goal of targeted advertising - is to deliver relevant a message to the right users. No, the goal is to make more money. Relevant is a sometimes side effect. The "right users" might also be the ones that are drunk, or emotionally vulnerable, or just got paid, or won at blackjack, or etc.