It's far more efficient I'm not sure we know this yet. They sell it like it is, and it seems like a good idea that makes sense, but at this point online ads p

It's far more efficient I'm not sure we know this yet. They sell it like it is, and it seems like a good idea that makes sense, but at this point online ads perform in the same way as TV ads: They give us brand exposure. Most of the time I do an internet search I am not trying to purchase something, and I've never seen an ad that made me say as a result of that search "I need that" and make a purchase. When I'm doing an internet search I am looking for information. When I want to buy something I go to Amazon and search their inventory. From everything I've seen on HN I'm not alone in this.