Fujifilm had enough product diversity (in medical films, recording media, and digital, to name but a few) to survive the film camera downturn. Kodak didn't. T

Fujifilm had enough product diversity (in medical films, recording media, and digital, to name but a few) to survive the film camera downturn. Kodak didn't. They did try to innovate in their space, which they thought was camera tech, but their only real competency was in making film, and their only real focus was in making film cameras (despite some early forays into digital photography).