Two things: 1. Methinks the advertisers doth complain too much. iOS devices have essentially no way to block advertising. Not in the browsers, not by configuri

Two things: 1. Methinks the advertisers doth complain too much. iOS devices have essentially no way to block advertising. Not in the browsers, not by configuring certain settings. Advertisers should count their lucky stars over this. 2. Don't assume altruism here. Apple is a gatekeeper of very valuable data for advertisers. Afaik they don't have an ad tech arm, but they're sitting on an inordinately large amount of strong signal. They could sell it, and sell advertisers into their own ecosystem. Edit: I'm told by several commenters that I'm wrong. And I'm happy to be. I'd like to move my goalposts and say that native apps do not have those capabilities :)