Why? Trip Advisor is actually one of the biggest contributors to scourge the fake reviews! Anyone can't post reviews on Tripadvisor you don't need to be a verif

Why? Trip Advisor is actually one of the biggest contributors to scourge the fake reviews! Anyone can't post reviews on Tripadvisor you don't need to be a verified guest. '“The effects we find in our study are actually not that small. For example, the mean hotel in our sample has thirty negative reviews. We find that a hotel that is located next to an independent hotel owned by a small owner will have six more fake negative Tripadvisor reviews compared to an isolated hotel.”'[1] Here is PDF link to the report: "Promotional Reviews: An Empirical Investigation of Online Review Manipulation", which is worth a read: http://www.nber.org/papers/w18340.pdf http://www.nber.org/papers/w18340.pdf [1] https://www.forbes.com/sites/avaseave/2014/01/27/when-online-reviews-are-fake-researchers-identify-which-hotels-have-incentive-to-manipulate/#3c71e36d710b https://www.forbes.com/sites/avaseave/2014/01/27/when-online...