JCPenny tried to pivot, which included: - Selling to a different demographic (young adults - like 20-25 y/o) <-- This was probably a huge reason for the failur

JCPenny tried to pivot, which included: - Selling to a different demographic (young adults - like 20-25 y/o) <-- This was probably a huge reason for the failure - Making their stores "trendy" (for example, removing POS, instead employees walk around with iPads that have scanners attached) - Removing constant "70% off" sales Removing the sales probably was a part of the failure. But it was not as huge of a deal as people make it out to be.