I find the current "market equilibrium" for both hotel booking and event ticket sales quite weird. I mean, both of them charge ridiculously high fares for a ser

I find the current "market equilibrium" for both hotel booking and event ticket sales quite weird. I mean, both of them charge ridiculously high fares for a service that costs a fraction of that to produce. I mean, take hotel booking. Hotels could (technically) easily set up a booking co-operative (or two to get some competition), and refuse to sell anywhere else online. The fees to be able to run the co-operative would be sub 1%. It needs no marketing budget because that is the only site that comes up when googling hotels (others are dead). Or then I am missing something in the market dynamics of hotel booking.