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Yeah, they're all about A/B testing, not automated testing. The article shows what you get when you laser focus on CRO. They do very well though, and are probab
by davedx 9y ago
Yeah, they're all about A/B testing, not automated testing. The article shows what you get when you laser focus on CRO. They do very well though, and are probably the top hotel booking site? Definitely a lesson in there somewhere.
- exit 9y agowhat does CRO stand for?
- user5994461 9y agoThey are roughly equals with hotels.com, that is also very strong on AB testing.
- siddharthdeswal 9y agoI'd contend they're a top booking site because of the wide variety of hotels available, not because of the CRO. I'd look for the team that goes and signs hotels up to the platform, they seem to be doing a really good job in all territories.
- davedx 9y agoYes, that's definitely true, their availability is quite staggering in breadth.