As someone who stove to be "rational" in everything I did, and dismissed the power of emotions in human decision making, coming face to face with the effectiven

As someone who stove to be "rational" in everything I did, and dismissed the power of emotions in human decision making, coming face to face with the effectiveness of persuasion made me realize that winning friends and influencing people was about speaking a language that resonated with actual humans. The way people behave and respond has been studied for generations - and the best salespeople in all realms either intuitively or deliberately have discovered what makes people lean one way or another. It's a huge mistake to dismiss the biases that define us, but rather we should embrace and understand their impact.