7 ms·
Not saying this is a nice thing to do, but they do it because it works, no? Didn't someone (JC Penny?) try getting rid of this constant "on sale/coupon" crap bu
by vijayr 9y ago
Not saying this is a nice thing to do, but they do it because it works, no? Didn't someone (JC Penny?) try getting rid of this constant "on sale/coupon" crap but that had a negative effect on their business?
If something is constantly "70% off" (especially non digital goods and services), shouldn't consumers stop for a second and think how this makes sense?
- chipperyman573 9y agoJCPenny tried to pivot, which included: - Selling to a different demographic (young adults - like 20-25 y/o) <-- This was probably a huge reason for the failure - Making their stores "trendy" (for example, removing POS, instead employees walk around with iPads that have scanners attached) - Removing constant "70% off" sales Removing the sales probably was a part of the failure. But it was not as huge of a deal as people make it out to be.