Hi/Lo pricing is great that way. Harbor Freight always sends 20% off coupons. It's a wonderful technique for running price discrimination. The frequency of run

Hi/Lo pricing is great that way. Harbor Freight always sends 20% off coupons. It's a wonderful technique for running price discrimination. The frequency of running offers, and which offers to run, are just business details that can be tested and optimized. Some firms are a lot better at it than others. But at its core it's not fundamentally different than coupon mailers or rebate offers. If you ever buy furniture for sticker price you're doing something wrong...