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I think that the length of the campaign had a lot to do with the substantial difference in numbers. Even though the actual amount of money spent may be the sam
by ianbishop 16y ago
I think that the length of the campaign had a lot to do with the substantial difference in numbers.
Even though the actual amount of money spent may be the same, I saw the DuckDuckGo advertisements countless number of times. In addition, it also had strong upvotes and positive feedback in the actual comments of the ads.
On the other hand, despite browsing reddit for likely a few hours over those dates, I never saw the Whiteyboard ad once.
- jasonwilk 16y agoYes, I was hoping that with a high bid like that, it would have received awesome priority placement. Alternatively, I found out that Reddit accepts whatever bid above $20 per day that you commit and however well the ad does, is up to the readers. At the end of the day, I agree I should have prolonged the campaign, but I wanted to see if a limited deal would have appealed to the readers.