This article is right on. I would like to add then when you're selling products, sell on benefits not on features. Apple is the finest example of this. Very man

This article is right on. I would like to add then when you're selling products, sell on benefits not on features. Apple is the finest example of this. Very many people know or give a shit that their iPod has a 1GZ processor or 512 MB of ram. They just want to know that it can carry 1000's of songs, etc.