Good point. Let's consider an electorate that looks at who is running, goes to their website in order to view their history and positions, and looks at how they

Good point. Let's consider an electorate that looks at who is running, goes to their website in order to view their history and positions, and looks at how they have answered questionnaires from various organizations. They then use this information and vote accordingly, ignoring television ads and flyers. For an electorate like this, a candidate needs vary little money. And extra million or two spent on ad buys isn't going to be useful, because people aren't voting based on television ads. The desire to get more money to buy advertisements and flyers is a symptom of a larger issue - an electorate that votes based on ads and flyers, not positions (the situation is of course much more complicated than just this, but it at least highlights a major issue).