4 ms·
Meat eaters that don't want to give up the "taste" of meat to become vegetarian (e.g. for environmental or animal ethics reasons). This is a "10x" sort of prod
by cbhl 9y ago
Meat eaters that don't want to give up the "taste" of meat to become vegetarian (e.g. for environmental or animal ethics reasons).
This is a "10x" sort of product -- for every 1 person who is willing to give up food that they think is delicious to become vegetarian, there are probably 10 people who wouldn't mind switching because the reasons are valid, but don't have the willpower or desire to give up burgers and fried chicken.
- personjerry 9y agoI believe this is the incorrect usage of "10x". "10x" generally implies a product that is 10 times better in some way to the existing solution in the market, not that there is "10x" the number of potential users.
- et-al 9y agoFollowing this line of thought, imagine the reduction of cow slaughtering if all the fast food chains started serving Impossible burgers.