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For one (or, rather, for one billion) - the audience is a large portion of the Indian subcontinent, many of whom (79.8%) are Hindu, for whom cows are sacred (an
by nlh 9y ago
For one (or, rather, for one billion) - the audience is a large portion of the Indian subcontinent, many of whom (79.8%) are Hindu, for whom cows are sacred (and they, therefore, don't eat beef.)
They're not vegetarian for the same reasons as many Western folks are - they're vegetarian because religion dictates it.
For them, a delicious Impossible Burger that meets religious guidelines might be a huge huge thing.
- gowld 9y agoBut why would they want a pale imitation of something else, instead of the good food they already have? Why bother trying to build the best handicapped product? Sprouted superfirm tofu is a great base meat. It's fine raw and can be spiced and dressed any which way. Who needs to fake ground beef -- the cheapest meat cut there is?
- et-al 9y agoExcept India already has a culture of (delicious) vegetarian cuisine, so there's no great need for meat substitutes, unlike say America. The Impossible burger is meant for the future of meat-loving America. At some point, we need to really raise the price of meat to factor in its environmental costs.