Even if it were possible to take the life of a sentient being "humanely," trying to do so is not sustainable. You can't meet the demand for meat and still treat

Even if it were possible to take the life of a sentient being "humanely," trying to do so is not sustainable. You can't meet the demand for meat and still treat these animals with respect. So this product is aimed at people who will always eat meat, but who might try to reduce their consumption periodically without reducing the experience.