I thoroughly believe this. I had a business partner at one time who believed that names mean nothing. I believe that a great name can - as this post says - li

I thoroughly believe this. I had a business partner at one time who believed that names mean nothing. I believe that a great name can - as this post says - lift you up. A bad name can be a real problem. A middling name won't be a problem but won't accelerate you. I just put alot of "wasted" hours into renaming a product in development because I thought of a better name.