I realize the overhead of a modular phone would make that phone lesser than an equivalent price/weight non-modular, but at least Google would have had something

I realize the overhead of a modular phone would make that phone lesser than an equivalent price/weight non-modular, but at least Google would have had something unique in what's quickly becoming a stale industry. Instead they chose to compete head-on with the iPhone, and it's clear they're not doing too well at that.