Have you tried the "toy AR" in new Apple devices running iOS 11? it's quite impressive how accurately it's able to track most environments. Sure, having a known

Have you tried the "toy AR" in new Apple devices running iOS 11? it's quite impressive how accurately it's able to track most environments. Sure, having a known marker makes that process a lot easier, so you can avoid the issue entirely even where ARKit has problems (a large featureless surface, for example)... But even with the current limitations, it does feel like the next evolution of AR -- one you can just start using with no setup. Printing a marker is not something a casual person, just interested in checking out a new app, would do (assuming they have access to a printer, or a second device, in the first place). I think that it's a different ball game, and agree with OP that it's the main point of the new generation. That's not to say anything negative about this project specifically -- it's awesome, and really cool to see something like this perform well on the web in general, and mobile web in particular.