Presently we are using the various API's that are available for each of the services that we are linking into. We have some custom code which interogates this

Presently we are using the various API's that are available for each of the services that we are linking into. We have some custom code which interogates this data and renders it to the user. In respect of historic searches and storing of the data, storing data is not something we are doing from day 1, however this is something we are certainly looking longer term. In terms of historic searches - again day 1, we search back as long as the various API's allow. Sentiment Analysis is something we looked at, however at the moment we wanted to keep things stripped back - that's not to say we may not offer this in future as an advanced search feature or even a feature that users can turn on/off. API's are on the agenda and these are actively being developed to allow others to call into the service. In terms of monetisation we are starting out with a contextual ad model (using Google Adsense to start) - which obviously hasn't worked out too bad for Google, however longer term we have some other ideas around this.