Companies already have multiple versions of the logo: print/web/monochrome/glyph etc. Since this only affects print, it would only affect the printed versions o

Companies already have multiple versions of the logo: print/web/monochrome/glyph etc. Since this only affects print, it would only affect the printed versions of the logo. The Brand guidelines could be reflected for the same. The complete logo could still be used in print scenarios, but if it is something that is very print specific (brochures, magazine ads, newspapers), then you specifically pick the "eco" logo, as per your branding bible. I agree on the Apple logo being terrible though. It could have been a bigger bite.