I was thinking about it some more, but even if we take their cost savings at face value and say it's millions or even double digits millions, I doubt it would b

I was thinking about it some more, but even if we take their cost savings at face value and say it's millions or even double digits millions, I doubt it would be a net benefit. You'll easily spend a million or two redesigning the logo (10s of people working for a couple of months), then you'll have to replace your printing stencils (or whatever they're called) and then finally you'll have to replace the signs of your stores across the country/world. The last two cause ecological harm due to having to throw away stuff and it probably would cost lots of money. Now you can argue that you can do this for places without a significant physical presence, but then likely there isn't going much printing going on anyways.