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Does this take into account the cost of commercial ink vs consumer ink? I don't know but I would bet the ink used on a drink cup is cheap. At best, I think thi
by kosievdmerwe 9y ago
Does this take into account the cost of commercial ink vs consumer ink? I don't know but I would bet the ink used on a drink cup is cheap.
At best, I think this is misplaced concern. At worst, I think this is a cash making scheme by guilting people into buying their design services which they advertise at the bottom of the page.
EDIT: I thought about it some more and the cost savings don't take into account the costs of redesigning your logo, retooling your printers or replacing your storefront signs. In either the ecological or economical sense.
- bpeebles 9y agoBrands change/tweak their logo fairly often. It'd probably make sense to incorporate eco-thinking (if it actually does make a difference) when you're otherwise doing a brand/logo update to avoid duplicating those costs.
- kosievdmerwe 9y agoCertainly wouldn't be a bad idea, as you can then brag about how "ecological" your logo is. Even if the actual benefits are marginal.
- derekp7 9y agoSomething like how Google turns their web page background black on Earth day?