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Starting a business with a weak company name is kind of like driving a car — without an engine, it probably isn’t going to go anywher. I humbly disagree. Start
by technoguyrob 19y ago
Starting a business with a weak company name is kind of like driving a car — without an engine, it probably isn’t going to go anywher.
I humbly disagree. Starting a business with a weak company name is kind of like driving a car with a weak company name--it'll run just fine either way.
Also, the A-Z thing is cute on motivational posters in grade school. Fitting business advice in such a manner to make it follow a fluffy pattern (and hence invariably involve a lot of repetition and bullshit) is not. "K is for Kleenex"? Please, just get to your point.
Edit: After careful thought, I have concluded this is a bad article.
- mixmax 19y agoExactly - Haagen dazs is one of the worlds leading ice cream companies and I had to look it up to get their name right. Google suggest tells me I'm not the only one who has no idea how to spell it. And they're doing just fine.
- dimitry 19y agoInterestingly enough Haagen Dazs is not a European company, but the founder(s) wanted a European-sounding name. Naming is definitely important. Perhaps just not to the level that the writer puts it.
- mixmax 19y agoInteresting - I thought they were Dutch, the crazy name sounds like it. Maybe there's a method in their naming madness after all.