I don't think you need to limit it to SaaS. There is a slight difference between SaaS and desktop applications, but from a marketing perspective, I'm not sure i

I don't think you need to limit it to SaaS. There is a slight difference between SaaS and desktop applications, but from a marketing perspective, I'm not sure it is a huge difference. I recommend reading up on Bassamiq (http://www.balsamiq.com/blog http://www.balsamiq.com/blog). There is a log of good information about how he grew his business. Personally, I'm using Adwords and standard SEO techniques. I'm going after the small businesses. I don't see much chance for a viral techniques in my market. I going to experiment with some cold calling to see what the conversion rate is to see if it is a good use of time. I've started talking with a marketing guy and he has several ideas that I will try. No idea if they will work or not.