4 ms·
Finding the right name is overrated. The classic story is Apple - After a lot of discussing what the name of their new company should should be Steve Jobs said
by mixmax 19y ago
Finding the right name is overrated.
The classic story is Apple - After a lot of discussing what the name of their new company should should be Steve Jobs said that if there wasn't agreement the next day he would just call it apple and be done with it. And they seem to have done OK.
Often names of companies sound ingenious because they just seem to fit so well to the company, but what people tend to forget is that the reason the name fits the company is because your association of the two are linked. Google is an example - there are probably thousands of names that are just as good, but they don't sound it because they have no mindshare. Google sounds like a great name because you recognise it instantly and associate it with a great company - nothing more.
As long as you can get the .com domain (or be creative like del.icio.us) and make sure you don't infringe on trademarks you'll be fine.
And you should also google your proposed name just to see what else it means. There is a classic story of an upscale bathroom factory that called their new line of showers for goldenshower. Bad idea.
- kingnothing 19y agoAnother classic story is Enron. The company was originally to be named Enteron, but at the last minute someone realized that enteron is synonymous with intestines.
- timcederman 19y agoGetting the .com name is right - but don't try to just on the "creative" bandwagon (http://www.cederman.com/?p=30 http://www.cederman.com/?p=30). It's interesting that people do go for such similar patterns, when easily memorable stuff is still available (eg, I named my blog before I registered the domain, and the domain was still available - http://www.ofallandsundry.com/ http://www.ofallandsundry.com/)