Have you or your employer ever had a customer say "oh thank goodness, I really needed BRAND's tech in here instead of just a convenient way to access the same s

Have you or your employer ever had a customer say "oh thank goodness, I really needed BRAND's tech in here instead of just a convenient way to access the same software I already use for hours every day?" In any sort of user study or feed back? Or really ANY indication that NIH for infotainment systems is a good investment? I don't think those... um, infotainment systems are a differentiator other than the ones that are so bad as to rule out the car entirely. I've never heard anyone, anyone say they liked their car infotainment system. Ever. To be honest, I really hope they don't actually think of those systems as an important extension of their brand. Or if they do, they realize that Android or iOS are much better user facing tech companies and brands than any car manufacturer...