It all depends on the keywords you rank highly on, and the value is almost boolean in nature. Appearing in the first 3 links can be very valuable, appearing in

It all depends on the keywords you rank highly on, and the value is almost boolean in nature. Appearing in the first 3 links can be very valuable, appearing in the third page practically worthless. Ranking first on Mesothelioma, a form of cancer only caused by asbestos exposure, can generate a few millions a year, as there is almost always someone to sue for the exposure (btw CPC for related search terms around 70$ ). Ranking first on "purple dragons with red horns" will probably not generate a dime.