From a user perspective, validated only by other engineer-friends, Snapchat is a pretty sketchy app. The UX diverges from common design principles of both majo

From a user perspective, validated only by other engineer-friends, Snapchat is a pretty sketchy app. The UX diverges from common design principles of both major mobile OS, making it feel awkward. The app slaughters batteries in Android phones, occasionally you can actually watch the % drop. That's not to say it isn't popular, wildly so in younger users, Instagram just has more ad value because of its maturity (reportable metrics) and unbridled desire to be an ad platform.