4 ms·
This story was absolutely planted in the NYT by the Honest Tea people terrified that Coke would make this change - among others - when they complete the acquisi
by sachinag 16y ago
This story was absolutely planted in the NYT by the Honest Tea people terrified that Coke would make this change - among others - when they complete the acquisition next year when Coke can do anything it wants with the company.
- mrkurt 16y agoOr planted by the Honest Tea/Coke people as a bit of awesome PR for a brand they've invested in.
- sachinag 16y agoI have friends who are brand managers at Coke. There's absolutely no way this came from them. They're neither organizationally smart enough nor culturally astute enough to pull this off. Everything at KO is looked at through the lens of "how does this affect the Coca-Cola brand?"
- mahmud 16y agoI think it's safe to call them "ex friends" if they read this ;-)