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Marketing. They really wanted to make the iPhone X for the 10th anniversary. Everything else worked backwards from there.
by pfarnsworth 9y ago
Marketing. They really wanted to make the iPhone X for the 10th anniversary. Everything else worked backwards from there.
- ajeet_dhaliwal 9y agoAnd now they're likely working hard to figure out how to continue on next year. Marketing doesn't usually like numbering things beyond 10, and XS is extra small.
- btkramer9 9y agoI had assumed once they used X for ten that they would use roman numerals moving forward
- sigjuice 9y agoPerhaps this is why they changed OS X to macOS. They wanted the X for the iPhone.