> Is there marketing when it comes to hashing? Hashing is pretty much a market for lemons - the adopting user is confronted by a complex math they don't unders

> Is there marketing when it comes to hashing? Hashing is pretty much a market for lemons - the adopting user is confronted by a complex math they don't understand and there is a definite problem if you drive out with the wrong hash function. And there is no way to tell without actually being miles down the road when you find out whether it was a peach or a lemon. The choice by a user might come down to the same sort of vague arguments in a used car lot - "I hear Hondas don't break down much". There's always some "academic influencing" to do more research based off your own papers, which in turn drives more grants to your own branch of research. At least that's what I read off the following quote > "We feel that the cryptanalysis of more structured designs such as Rijndael/AES or Keccak/SHA-3 leads to publications that provide more insight."