I think the grey men in Momo are different; the grey men encourage people to save time by being more efficient (and thereby neglecting human relationships and t

I think the grey men in Momo are different; the grey men encourage people to save time by being more efficient (and thereby neglecting human relationships and the things that made them happy). Facebook, on the other hand, encourages people to use their human relationships to waste time via superficial interactions with so that Facebook can profit directly from ad sales. Some strategies work well against either threat; spend time with people away from the computer, don't go along with whatever everyone else is doing. But they are exploiting different vices: the grey men exploit people's long term greed to entice them to accept an intolerable present, whereas Facebook exploits short-term procrastination and addiction psychology: "I wonder what's going on on Facebook right now... it'll just take a couple seconds to check." (This isn't unique to Facebook. I tend to waste a lot more time on Hacker News and Reddit than Facebook. At least HN doesn't have a profit motive, and I do learn a lot of interesting things here.) edit: I'm not sure how this relates to the Dune quote, as it's been a long time since I read it and don't remember the context of that quote.