The rough rule of thumb of when to bring in a professional sales person is when you have somewhere around a million dollars of ARR. It just doesn’t work trying

The rough rule of thumb of when to bring in a professional sales person is when you have somewhere around a million dollars of ARR. It just doesn’t work trying to get a professional before reaching that level of turn over. I didn’t hire any sales people in my business until I have been doing more than this for several years. On the topic of sales people they are very good at selling themselves and often not so good at selling your product. I have had such a bad experience with so-called “professionals” that I now only hire people with the right technical background and personality and train in sales instead. If you really want someone to help I would look for someone with no sales experience, but who has business experience in the areas you are trying to target AND who believes 100% in your product. They might be a little rough around the edges with the sales patter, but being a genuine believer will more than make up for the inexperience.