He makes a fair point, those are definitely competitive advantages. Now the question becomes, most companies won't have them but they will still be expected.

He makes a fair point, those are definitely competitive advantages. Now the question becomes, most companies won't have them but they will still be expected. Then what? Of course, where do we draw the line? semi-fame? is that competitive advantage? I have 20,000 twitter followers? 100,000? 1 million? (or mailing list members, rss feed subscribers, whatever metric you want).