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If Coke had simply let Honest Tea be Honest Tea, there's a strong likelihood that no one would have ever even made an issue of their differing stances on corn s
by buzzblog 16y ago
If Coke had simply let Honest Tea be Honest Tea, there's a strong likelihood that no one would have ever even made an issue of their differing stances on corn syrup. By attempting to impose its will, however, Coke all but guaranteed that it would become a public matter and that the company would look bad in the process. And along comes the New York Times to stir the drink.
- snorkel 16y agoCoke is acting out of fear of future liability. Coke is fearing that someday HFCS will be proven to be materially more damaging than sugar, and when that day arrives the US Surgeon General will be pointing at the Honest Kids label as proof that Coke knew something was bad about HFCS but still continues using it in its other products.