Question: If you take an organization with the goal to make money, and you execute well on social media with the help of capable engineers, will the end result

Question: If you take an organization with the goal to make money, and you execute well on social media with the help of capable engineers, will the end result have been drastically different than what Zuckerberg came up with? If the aims and initial circumstances are similar, and the methods of engineering people & data with code are known, and few errors are made to get there, how much is really left to the individual as opposed to the system itself? Would there have been any way that Facebook did not become its evil current self, without accepting that it would eventually be replaced by an equivalent organization that did decide to "listen to the data" and let algorithms decide what's most effective in getting us to be a potent tool for shareholder enrichment? It might have been Facebook's set of algorithms and engineering prowess that got us to the point we're at now, but I wouldn't refute the statement that the use of those methods would cause better long-term results in someone else's hands.