"[Bezos] starts in on the mantras of Amazon’s e-reader and tablet business. Mantra one: premium products at non-premium prices. Mantra two: "We make money when

"[Bezos] starts in on the mantras of Amazon’s e-reader and tablet business. Mantra one: premium products at non-premium prices. Mantra two: "We make money when people use our devices." - https://www.theverge.com/2013/9/25/4766878/jeff-bezos-interview-amazon-kindle-hdx https://www.theverge.com/2013/9/25/4766878/jeff-bezos-interv... See for example Rapids (https://rapids.amazon.com https://rapids.amazon.com), FreeTime Unlimited (https://www.amazon.com/Amazon-FreeTime-Unlimited-Monthly-Subscription/dp/B01I499BNA https://www.amazon.com/Amazon-FreeTime-Unlimited-Monthly-Sub...), Kindle Unlimited (https://www.amazon.com/kindle-dbs/hz/signup?_encoding=UTF8&*entries*=0&*Version*=1 https://www.amazon.com/kindle-dbs/hz/signup?_encoding=UTF8&*...)