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Ads are not Apple's primary business. It's a side-service to attract app creators. More/better apps = maintain/increase the marketshare for their devices. Apple
by athenot 9y ago
Ads are not Apple's primary business. It's a side-service to attract app creators. More/better apps = maintain/increase the marketshare for their devices. Apple remains a hardware company at the core.
- danjoc 9y agoApple is an iPhone company, http://static5.businessinsider.com/image/59289f0379474ce7238b499a-1200/cotd52602.png http://static5.businessinsider.com/image/59289f0379474ce7238... Diversification doesn't hurt. Especially if it's at the expense of one of your largest competitors. Especially when your core market is mobile phones. Ask Motorola or Nokia about how being #1 in phones works out in the long run.
- valuearb 9y agoApple makes a lot of money off of protecting it's customers privacy, which is why it can never be competitive in ads. And it's well diversified. It's third largest business is Macintosh, which is the fastest growing and most profitable personal computer company in the world.
- scarface74 9y agoApple got out of the ad business years ago.