“The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly,” Z

“The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly,” Zuckerberg has said. “Having two identities for yourself is an example of a lack of integrity.” Mark Zuckerberg lecturing us about integrity is quite a hoot -- particularly when his argument is completely self-serving. What's next, lessons in Gandhian pacifism from Kim Jong-un? Anyway, he's flat wrong. Having multiple identities, in the sense that we adapt our behavior and interests somewhat to the people we're interacting with, is inevitable, and there's absolutely nothing wrong with it. Integrity is something deeper.