This is almost certainly a pro on the consumer end of things but ultimately how much of a win is this really? Facebook and Google will still be fine so if anyth

This is almost certainly a pro on the consumer end of things but ultimately how much of a win is this really? Facebook and Google will still be fine so if anything this further consolidates the information monopoly. I'm happy Apple did it, and I don't think the "Six major advertising consortia" are going to do themselves any favors by coming out guns blazing against them for this, but the problem is much deeper rooted than this.