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Maybe it's because it's harder for companies to compete with Coke than with bottled water? If Coca-Cola is selling bottled water, then another company could co
by wtetzner 9y ago
Maybe it's because it's harder for companies to compete with Coke than with bottled water?
If Coca-Cola is selling bottled water, then another company could come in and start selling bottled water as well, and there's really nothing interesting to differentiate them. But while another company can sell soda, they can't sell Coke. So getting people used to Coke means they'll always instinctively reach for Coke when they're thirsty.
- LyndsySimon 9y agoIf that's that case, what's stopping another company from selling bottled water today?
- pixl97 9y agoUm, the fact they would have to have deep wells to get any out of the ground, and that the water authority doesn't have any to extra water reserves to sell them. So, yea, it seems like there is quite a lot keeping competitors from selling products.
- wtetzner 9y agoSure, for now at least. Perhaps Coca-Cola is thinking longer term, or perhaps they are just doing what has worked for them elsewhere. But if something changes the water shortage, either environmental or technological, then Coca-Cola is still in a good position.