Another big issue is that Coca-Cola is an addiction in Mexico, The government knows it, Coca-Cola Inc. knows it but it seems that our people don't seem to care,

Another big issue is that Coca-Cola is an addiction in Mexico, The government knows it, Coca-Cola Inc. knows it but it seems that our people don't seem to care, taxes had been imposed on sugar watered beverages but nothing change, actually, the consumption went up (I don't have the numbers right now), so, as long as we still have this idea that this kind of beverages are "ok" we are still empowering companies like this to do as they please with this resources. I'm not very fond of the Mexican government, and believe me, if companies approach them they will be willing to sell even the air we breathe. But we have to put our part to stop empowering this multi-nationals to do as they please.