This is exactly what it is. 1.08 million liters of water, sounds like a lot, but needs to be put into context of other uses of water. Agriculture is one of the

This is exactly what it is. 1.08 million liters of water, sounds like a lot, but needs to be put into context of other uses of water. Agriculture is one of the biggest uses of water. The average US irrigated farm uses 1.6 [0] acre-feet of water per acre of land. Since 1.08 million liters is ~0.9 acre-feet of water. Coca-Cola is using 319.6 acre-feet of water a year which is equivalent water usage, in average, to an 178 acre farm. This is a very modest farm. This wasn't Coca-Cola we were talking about, but a small 178 acre family farm. This discussion wouldn't be happening. If you want to complain about Coca-Cola, fine. Perhaps attack it business practices or its contribution to obesity, but it is disingenuous to attack its use of water, when the amount of water used is a very small fraction of farm and industrial uses of water. [0] - https://ageconomists.com/2015/04/20/acres-and-acre-feet-a-look-at-irrigation-trends-in-the-us/ https://ageconomists.com/2015/04/20/acres-and-acre-feet-a-lo...