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Given that there is little churn and lots of repeats signals some potential. However, since your product is broad and spreads across both smaller companies and
by tixocloud 9y ago
Given that there is little churn and lots of repeats signals some potential. However, since your product is broad and spreads across both smaller companies and larger enterprises, as a fellow commenter mentioned, it might be worth plugging away at direct sales yourself. Most sales folks are highly driven by a commission model so they'll be taking a cut from you - you'll have to decide whether the income you're getting from each customer would be worth the cost of a salesperson.
One strategy might be go after smaller companies with shorter sales cycles to build up your foundation before going after larger enterprises.