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He's mostly wrong. The entire point of moving to chip is because liability stops being on the retailer if they implement EMV. Chip and EMV go hand-in-hand. Why
by drzaiusapelord 9y ago
He's mostly wrong. The entire point of moving to chip is because liability stops being on the retailer if they implement EMV. Chip and EMV go hand-in-hand. Why bother upgrading your terminals for chip and not do EMV? Might as well stick with swipe then, its the same liability agreement.
Its all a stopgap measure to chip and pin anyway. Once everyone is used to EMV and all the terminals have been replaced, we'll have a sunset on swipe and then move to chip and pin, which will be a minor upgrade. This will all take time. Lets remember the United States has a quarter of the world’s credit card transactions, but only 4.5% of its population. Its a very big cc market and change isn't going to come quickly.