> If brick-n-mortar want to compete with Amazon, they need to compete with their prices. However, they also have a lot of additional overhead that makes it unte

> If brick-n-mortar want to compete with Amazon, they need to compete with their prices. However, they also have a lot of additional overhead that makes it untenable. Seems like a contradictory statement. The economic message you're sending is that you gain no value from being able to see a book in person. The market will respond in kind.